Packages / Paid Ads
Service 02 — Meta & Google Ads management

Paid Ads

Campaigns, ad sets and creative, counted per month.

How we’re priced

Digital Odyssey vs. the market

Where our Paid Ads pricing sits against agencies serving this market — budget providers on one end, established agencies on the other.

Price structure

The tiers

Tier 1

Ads Launch

One platform, one clear offer, ad spend up to $3,000/month.

$650 per month · CAD, plus GST
Setup: $650 one-time campaign build
Tier 2

Ads Growth

Two channels working together, ad spend up to $8,000/month.

$1,000 per month · CAD, plus GST
Setup: $950 one-time campaign build
Tier 3

Ads Scale

Multi-channel or multi-location, ad spend up to $20,000/month.

$1,750 per month · CAD, plus GST
Setup: $1,500 one-time campaign build
Scope of work

Exactly what each tier includes

Every figure is a commitment, counted — and what is deliberately not included, so there is never a dispute.

Ads Launch

Tier 1 · $650 per month

What’s included

  • 1 platform — Meta or Google
  • Up to 3 campaigns and 6 ad sets
  • 6 new creative variants per month (static or short video)
  • Conversion tracking, call tracking and form attribution configured
  • Weekly optimisation, documented in the account
  • Monthly report plus a 30-minute call
  • Ad spend billed to you directly by the platform, never marked up

Not included

  • Landing page build — from Tier 2, or $900 as a one-off
  • Minimum recommended ad spend $1,500/month

Ads Growth

Tier 2 · $1,000 per month

What’s included

  • 2 platforms, or one platform with spend to $8,000
  • Up to 6 campaigns and 12 ad sets
  • 12 new creative variants per month, including 4 video
  • Full-funnel retargeting and 5 custom audiences
  • Meta Conversions API or Google enhanced conversions implemented
  • 1 dedicated landing page, plus 2 A/B tests per quarter
  • Bi-weekly reporting and a monthly 45-minute call

Not included

  • Minimum recommended ad spend $2,500/month

Ads Scale

Tier 3 · $1,750 per month

What’s included

  • 3+ platforms, or spend to $20,000/month
  • Up to 12 campaigns
  • 24 new creative variants per month, including 8 video
  • Audience, catalogue and feed management
  • 2 landing pages plus continuous split testing
  • Incrementality and channel-mix review each quarter
  • Weekly calls and a named senior strategist

Not included

  • Minimum recommended ad spend $8,000/month

Standing terms

  • Flat monthly fee. Never a percentage of your ad spend.
  • Three months to start, then month to month, 30 days’ notice.
  • You own your ad accounts, website, pixels, phone numbers and data.
  • Ad spend is billed to you directly by the platform and is never marked up.
  • All prices in Canadian dollars, plus 5% GST.
  • Scope reviewed August 2026.
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